{"title":"BEAUTY OF JOSEON","description":null,"products":[{"product_id":"sunscreen-beauty-of-joseon","title":"Sunscreen - Beauty of Joseon Relief Sun : Rice + Probiotics (SPF50+ PA++++)","description":"\u003cp data-end=\"327\" data-start=\"135\"\u003e\u003cem\u003eHydrate, protect, and strengthen.  Lightweight daily sunscreen with rice extract \u0026amp; probiotics for radiant, resilient skin\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"922\" data-start=\"329\"\u003eThis viral K-beauty favorite delivers \u003cstrong data-end=\"411\" data-start=\"367\"\u003eSPF 50+ PA++++ broad-spectrum protection\u003c\/strong\u003e in a silky, serum-like formula that feels weightless on the skin. Infused with \u003cstrong data-end=\"513\" data-start=\"491\"\u003erice extract (30%)\u003c\/strong\u003e and a blend of \u003cstrong data-end=\"567\" data-start=\"529\"\u003eprobiotics (grain ferment complex)\u003c\/strong\u003e, it nourishes, hydrates, and reinforces the skin barrier while calming sensitivity. With added niacinamide and adenosine, it brightens dull tone and softens fine lines, leaving skin luminous, plump, and protected. The moisturizing yet non-greasy texture absorbs seamlessly without white cast, making it perfect for daily wear under makeup or on its own.\u003c\/p\u003e\n\u003cp data-end=\"954\" data-start=\"924\"\u003e\u003cstrong data-end=\"952\" data-start=\"924\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1034\" data-start=\"957\"\u003e\n\u003cstrong data-end=\"979\" data-start=\"957\"\u003eRice Extract (30%)\u003c\/strong\u003e – Hydrates, brightens, and supports barrier function\u003c\/li\u003e\n\u003cli data-end=\"1134\" data-start=\"1037\"\u003e\n\u003cstrong data-end=\"1075\" data-start=\"1037\"\u003eProbiotics (Grain Ferment Complex)\u003c\/strong\u003e – Reinforces skin barrier and balances microbiome health\u003c\/li\u003e\n\u003cli data-end=\"1201\" data-start=\"1137\"\u003e\n\u003cstrong data-end=\"1163\" data-start=\"1137\"\u003eSPF 50+ PA++++ Filters\u003c\/strong\u003e – Provide strong UVA\/UVB protection\u003c\/li\u003e\n\u003cli data-end=\"1255\" data-start=\"1204\"\u003e\n\u003cstrong data-end=\"1219\" data-start=\"1204\"\u003eNiacinamide\u003c\/strong\u003e – Brightens and refines skin tone\u003c\/li\u003e\n\u003cli data-end=\"1322\" data-start=\"1258\"\u003e\n\u003cstrong data-end=\"1271\" data-start=\"1258\"\u003eAdenosine\u003c\/strong\u003e – Helps smooth fine lines and improve elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1596\" data-start=\"1324\"\u003e\u003cstrong data-end=\"1337\" data-start=\"1324\"\u003eBenefits:\u003c\/strong\u003e\u003cbr data-end=\"1340\" data-start=\"1337\"\u003e✅ Broad-spectrum SPF 50+ PA++++ protection\u003cbr data-end=\"1385\" data-start=\"1382\"\u003e✅ Hydrates and nourishes with rice extract and probiotics\u003cbr data-end=\"1445\" data-start=\"1442\"\u003e✅ Brightens dull, uneven tone with niacinamide\u003cbr data-end=\"1494\" data-start=\"1491\"\u003e✅ Lightweight, silky texture with no white cast\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e✅ Strengthens skin barrier and supports elasticity\u003c\/p\u003e\n\u003cp data-end=\"1809\" data-start=\"1598\"\u003e\u003cstrong data-end=\"1611\" data-start=\"1598\"\u003eBest For:\u003c\/strong\u003e\u003cbr data-end=\"1614\" data-start=\"1611\"\u003e✔ Normal, dry, or combination skin needing hydration and sun protection\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e✔ Sensitive or irritated skin seeking a soothing sunscreen\u003cbr data-end=\"1749\" data-start=\"1746\"\u003e✔ Daily wear under makeup or as a skincare-first sunscreen\u003c\/p\u003e\n\u003cp data-end=\"1948\" data-start=\"1811\"\u003e\u003cstrong data-end=\"1833\" data-start=\"1811\"\u003eAlso Suitable For:\u003c\/strong\u003e\u003cbr data-end=\"1836\" data-start=\"1833\"\u003e✔ All skin types, including oily and acne-prone skin\u003cbr data-end=\"1891\" data-start=\"1888\"\u003e✔ Everyday use for radiant, protected, and healthy skin\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 0.875rem;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":44663424090278,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0420\/3672\/3878\/files\/boj_reliefsun.remini-enhanced.jpg?v=1746311462"},{"product_id":"beauty-of-joseon-revive-eye-cream-serum-ginseng-retinal","title":"Eye Cream - Beauty of Joseon Revive Eye Serum: Ginseng + Retinal","description":"\u003cp data-start=\"125\" data-end=\"284\"\u003e\u003cem\u003eFirm, smooth, and revive.  Gentle retinal eye serum with ginseng for brighter, youthful-looking eyes.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"286\" data-end=\"897\"\u003eThis targeted eye serum is formulated to address \u003cstrong data-start=\"335\" data-end=\"383\"\u003efine lines, loss of elasticity, and dullness\u003c\/strong\u003e around the delicate eye area using a carefully balanced blend of \u003cstrong data-start=\"449\" data-end=\"479\"\u003eginseng root extract (63%)\u003c\/strong\u003e and \u003cstrong data-start=\"484\" data-end=\"503\"\u003eretinal (0.02%)\u003c\/strong\u003e. Ginseng, a cornerstone ingredient in traditional Korean skincare, helps improve circulation, nourish the skin, and support firmness, while retinal (encapsulated for stability) promotes collagen renewal and smoother texture. Lightweight yet effective, the serum absorbs quickly without irritation, making it suitable for consistent nighttime use to visibly refresh and strengthen the eye area.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"929\"\u003e\u003cstrong data-start=\"899\" data-end=\"927\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"932\" data-end=\"1023\"\u003e\n\u003cstrong data-start=\"932\" data-end=\"962\"\u003eGinseng Root Extract (63%)\u003c\/strong\u003e – Improves elasticity, nourishes skin, and boosts vitality\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1103\"\u003e\n\u003cstrong data-start=\"1026\" data-end=\"1045\"\u003eRetinal (0.02%)\u003c\/strong\u003e – Encourages collagen production and smooths fine lines\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1163\"\u003e\n\u003cstrong data-start=\"1106\" data-end=\"1121\"\u003eNiacinamide\u003c\/strong\u003e – Brightens dark circles and evens tone\u003c\/li\u003e\n\u003cli data-start=\"1166\" data-end=\"1221\"\u003e\n\u003cstrong data-start=\"1166\" data-end=\"1179\"\u003ePanthenol\u003c\/strong\u003e – Soothes and supports the skin barrier\u003c\/li\u003e\n\u003cli data-start=\"1224\" data-end=\"1282\"\u003e\n\u003cstrong data-start=\"1224\" data-end=\"1237\"\u003eAdenosine\u003c\/strong\u003e – Helps improve the appearance of wrinkles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1284\" data-end=\"1567\"\u003e\u003cstrong data-start=\"1284\" data-end=\"1297\"\u003eBenefits:\u003c\/strong\u003e\u003cbr data-start=\"1297\" data-end=\"1300\"\u003e✅ Visibly smooths fine lines and crow’s feet\u003cbr data-start=\"1344\" data-end=\"1347\"\u003e✅ Improves firmness and elasticity around the eyes\u003cbr data-start=\"1397\" data-end=\"1400\"\u003e✅ Brightens dull tone and tired-looking under-eyes\u003cbr data-start=\"1450\" data-end=\"1453\"\u003e✅ Gentle retinal formula suitable for the eye area\u003cbr data-start=\"1503\" data-end=\"1506\"\u003e✅ Lightweight, fast-absorbing texture ideal for nightly use\u003c\/p\u003e\n\u003cp data-start=\"1569\" data-end=\"1731\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1582\"\u003eBest For:\u003c\/strong\u003e\u003cbr data-start=\"1582\" data-end=\"1585\"\u003e✔ Fine lines, early wrinkles, and loss of firmness\u003cbr data-start=\"1635\" data-end=\"1638\"\u003e✔ Dull or tired-looking eye area\u003cbr data-start=\"1670\" data-end=\"1673\"\u003e✔ Those new to retinal or seeking a gentle eye treatment\u003c\/p\u003e\n\u003cp data-start=\"1733\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1755\"\u003eAlso Suitable For:\u003c\/strong\u003e\u003cbr data-start=\"1755\" data-end=\"1758\"\u003e✔ All skin types, including sensitive (with gradual introduction)\u003cbr data-start=\"1823\" data-end=\"1826\"\u003e✔ Nighttime use as part of an anti-aging routine\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":45123331719334,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0420\/3672\/3878\/files\/Untitleddesign-2025-04-30T205231.543.png?v=1746071565"},{"product_id":"sunscreen-beauty-of-joseon-relief-sun-aqua-fresh-rice-b5","title":"Sunscreen - Beauty of Joseon Relief Sun Aqua Fresh Rice + B5","description":"\u003cp data-end=\"304\" data-start=\"120\"\u003e\u003cem\u003eHydrate, protect, and refresh.  Lightweight daily sunscreen with rice extract \u0026amp; panthenol for soothed, dewy skin\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"847\" data-start=\"306\"\u003eThis upgraded mineral-hybrid sunscreen delivers reliable \u003cstrong data-end=\"381\" data-start=\"363\"\u003eSPF 50+ PA++++\u003c\/strong\u003e protection while nourishing and hydrating the skin. Formulated with \u003cstrong data-end=\"470\" data-start=\"450\"\u003e30% rice extract\u003c\/strong\u003e and \u003cstrong data-end=\"505\" data-start=\"475\"\u003epro-vitamin B5 (panthenol)\u003c\/strong\u003e, it strengthens the skin barrier, calms irritation, and maintains moisture balance. Its watery, serum-like texture absorbs quickly without stickiness or white cast, leaving a fresh, breathable finish that feels weightless, even in hot, humid weather. Perfect for daily wear, it keeps skin comfortable and radiant under makeup or on its own.\u003c\/p\u003e\n\u003cp data-end=\"879\" data-start=\"849\"\u003e\u003cstrong data-end=\"877\" data-start=\"849\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"964\" data-start=\"882\"\u003e\n\u003cstrong data-end=\"904\" data-start=\"882\"\u003eRice Extract (30%)\u003c\/strong\u003e – Brightens, hydrates, and supports skin barrier function\u003c\/li\u003e\n\u003cli data-end=\"1049\" data-start=\"967\"\u003e\n\u003cstrong data-end=\"993\" data-start=\"967\"\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e – Soothes, strengthens barrier, and locks in moisture\u003c\/li\u003e\n\u003cli data-end=\"1120\" data-start=\"1052\"\u003e\n\u003cstrong data-end=\"1078\" data-start=\"1052\"\u003eSPF 50+ PA++++ Filters\u003c\/strong\u003e – Provide high-level UVA\/UVB protection\u003c\/li\u003e\n\u003cli data-end=\"1175\" data-start=\"1123\"\u003e\n\u003cstrong data-end=\"1138\" data-start=\"1123\"\u003eNiacinamide\u003c\/strong\u003e – Evens tone and enhances radiance\u003c\/li\u003e\n\u003cli data-end=\"1253\" data-start=\"1178\"\u003e\n\u003cstrong data-end=\"1208\" data-start=\"1178\"\u003eGreen Tea \u0026amp; Grain Ferments\u003c\/strong\u003e – Deliver antioxidants and calm irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1566\" data-start=\"1255\"\u003e\u003cstrong data-end=\"1268\" data-start=\"1255\"\u003eBenefits:\u003c\/strong\u003e\u003cbr data-end=\"1271\" data-start=\"1268\"\u003e✅ SPF 50+ PA++++ with lightweight, watery texture\u003cbr data-end=\"1338\" data-start=\"1335\"\u003e✅ Hydrates and soothes with rice extract and panthenol\u003cbr data-end=\"1395\" data-start=\"1392\"\u003e✅ Strengthens skin barrier for long-term resilience\u003cbr data-end=\"1449\" data-start=\"1446\"\u003e✅ No white cast—absorbs cleanly with a dewy finish\u003cbr data-end=\"1502\" data-start=\"1499\"\u003e✅ Breathable, refreshing formula ideal for daily reapplication\u003c\/p\u003e\n\u003cp data-end=\"1774\" data-start=\"1568\"\u003e\u003cstrong data-end=\"1581\" data-start=\"1568\"\u003eBest For:\u003c\/strong\u003e\u003cbr data-end=\"1584\" data-start=\"1581\"\u003e✔ Normal, dry, or combination skin needing hydration and sun protection\u003cbr data-end=\"1658\" data-start=\"1655\"\u003e✔ Sensitive or redness-prone skin seeking gentle daily sunscreen\u003cbr data-end=\"1725\" data-start=\"1722\"\u003e✔ Anyone who prefers a fresh, non-greasy finish\u003c\/p\u003e\n\u003cp data-end=\"1909\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1798\" data-start=\"1776\"\u003eAlso Suitable For:\u003c\/strong\u003e\u003cbr data-end=\"1801\" data-start=\"1798\"\u003e✔ All skin types, including oily and acne-prone skin\u003cbr data-end=\"1856\" data-start=\"1853\"\u003e✔ Everyday sun protection under makeup or bare skin\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":46014414815398,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0420\/3672\/3878\/files\/beautyofjoseon-aqua-sunscreen-1.png?v=1742494968"},{"product_id":"sunscreen-beauty-of-joseon-1","title":"Sunscreen - Beauty of Joseon Matte Sun Stick","description":"\u003cp data-end=\"185\" data-start=\"44\"\u003e\u003cem data-end=\"185\" data-start=\"116\"\u003eProtect, mattify, and soothe.  On-the-go sun defense with herbal calm\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"224\" data-start=\"187\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe \u003cstrong data-end=\"40\" data-start=\"4\"\u003eBeauty of Joseon Matte Sun Stick\u003c\/strong\u003e delivers high-level \u003cstrong data-end=\"79\" data-start=\"61\"\u003eSPF 50+ PA++++\u003c\/strong\u003e protection in a convenient stick format, offering a matte, non-greasy finish without clogging pores. Powered by \u003cstrong data-end=\"203\" data-start=\"192\"\u003emugwort\u003c\/strong\u003e, \u003cstrong data-end=\"221\" data-start=\"205\"\u003ecamellia oil\u003c\/strong\u003e, and \u003cstrong data-end=\"248\" data-start=\"227\"\u003egreen tea extract\u003c\/strong\u003e, it controls sebum, soothes irritation, and nourishes while you shield your skin from UVA\/UVB damage. Ideal for daily use and midday reapplication over makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"256\" data-start=\"226\"\u003e\u003cstrong data-end=\"254\" data-start=\"226\"\u003eKey Ingredients \u0026amp; Steps:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"298\" data-start=\"259\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"34\" data-start=\"0\"\u003eMugwort (Artemisia capillaris)\u003c\/strong\u003e – Calms and reduces inflammation with antioxidant-rich, cooling benefits.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"340\" data-start=\"301\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"30\" data-start=\"0\"\u003eCamellia Japonica Seed Oil\u003c\/strong\u003e – Provides light nourishment and supports skin resilience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"382\" data-start=\"343\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"21\" data-start=\"0\"\u003eGreen Tea Extract\u003c\/strong\u003e – Hydrates and protects against environmental stressors.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"424\" data-start=\"385\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"40\" data-start=\"0\"\u003eSebum-Control Silica \u0026amp; Boron Nitride\u003c\/strong\u003e – Absorb excess oil for a smooth, matte finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"641\" data-start=\"466\"\u003e\u003cstrong data-end=\"479\" data-start=\"466\"\u003eBenefits:\u003c\/strong\u003e\u003cbr data-end=\"482\" data-start=\"479\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✅ High-level UVA\/UVB defense in stick form\u003c\/span\u003e\u003cbr data-end=\"522\" data-start=\"519\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✅ Absorbs excess oil for a smooth, matte look without white cast\u003c\/span\u003e\u003cbr data-end=\"562\" data-start=\"559\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✅ Soothes and nourishes skin throughout the day\u003c\/span\u003e\u003cbr data-end=\"602\" data-start=\"599\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✅ Hygienic, precise application—perfect for reapplying over makeup\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"782\" data-start=\"643\"\u003e\u003cstrong data-end=\"656\" data-start=\"643\"\u003eBest For:\u003c\/strong\u003e\u003cbr data-end=\"659\" data-start=\"656\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✔ Oily or combination skin prone to shine\u003c\/span\u003e\u003cbr data-end=\"701\" data-start=\"698\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✔ Sensitive skin needing gentle protection and calming\u003c\/span\u003e\u003cbr data-end=\"743\" data-start=\"740\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✔ Those who want a convenient on-the-go SPF option\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"784\"\u003e\u003cstrong data-end=\"806\" data-start=\"784\"\u003eAlso Suitable For:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✔ All skin types, including acne-prone and mature\u003c\/span\u003e\u003cbr data-end=\"851\" data-start=\"848\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e✔ Fungal acne-safe, fragrance-free, and non-comedogenic\u003c\/span\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":46380387270822,"sku":"","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0420\/3672\/3878\/files\/beauty-of-joseon-matte-sun-stick.png?v=1752567692"}],"url":"https:\/\/sokitbeauty.com\/collections\/beauty-of-joseon.oembed","provider":"Sokit Beauty","version":"1.0","type":"link"}